1. Introduction

U-Value.com ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our Service.

2. Information We Collect

Account Information

When you create an account, we collect:

Email address
Name (optional)
Company/organization name (optional)
Password (encrypted)

Usage Information

We automatically collect:

IP address
Browser type and version
Pages visited and features used
Calculation history (for logged-in users)

Uploaded Content

When you upload drawings for AI analysis, these are processed to generate calculations. Uploaded files may be temporarily stored for processing but are not retained long-term unless you save them to a project.

3. How We Use Your Information

We use your information to:

Provide and improve the Service
Process payments and manage subscriptions
Send service-related communications
Respond to support requests
Analyze usage patterns to improve the Service
Comply with legal obligations

4. Data Sharing

We do not sell your personal information. We may share data with:

Service providers: Payment processors (Stripe), hosting providers, and analytics services
Legal requirements: When required by law or to protect our rights

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption in transit and at rest, secure authentication, and regular security assessments.

6. Data Retention

We retain your account data for as long as your account is active. Calculation history and saved projects are retained until you delete them or close your account. You can request deletion of your account and data at any time.

7. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Rectify inaccurate data
Request deletion of your data
Object to processing
Data portability
Withdraw consent

8. Cookies

We use essential cookies for authentication and session management. We may use analytics cookies to understand how the Service is used. You can control cookie settings in your browser.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through the Service.

10. Contact Us

For privacy-related questions or to exercise your rights, contact us at privacy@u-value.com.